49Maple is an independent Canadian financial services firm built on a simple idea: good financial decisions happen when the right people work together. We support Canadians directly, and we support the advisors who serve them.
We operate as a fee-for-service coordination team for advisors and their clients. We work directly with Canadians looking for guidance, and we support independent advisory teams behind the scenes when extra expertise, coordination, or fresh perspective is helpful.
Our role depends on what's required. Our approach never changes: clear communication, thoughtful guidance, and decisions that are easy to revisit as life evolves.
Financial choices touch many areas of your life: taxes, insurance, investments, legal planning, family dynamics, business interests. Rarely does one person have all the expertise needed. The stronger your village works together, the more confident you can feel about your financial future.
Whether you come to us directly or through your advisor, the goal is the same: clarity, coordination, and confidence in the decisions ahead.
We operate independently so we can collaborate openly with advisors, planners, and specialists. Everyone involved can focus on what's most appropriate for each situation, without conflicts or competing priorities.
At certain moments, clients or advisors benefit from another set of eyes, extra coordination, or more time spent working through options. That's often where we come in to provide clarity and additional perspective.
Our national network of licensed professionals, subject matter experts, and resource providers supports hundreds of thousands of Canadians each year. We help people understand their options and connect with the right expertise, whether they're working with an advisor already or starting fresh.
Three principles guide every conversation we have, every recommendation we make, and every relationship we build.
We explain before we recommend. Every conversation starts with helping you understand your options, not pushing toward a predetermined solution.
Whether you work with us directly or through your advisor, we make sure nothing important gets missed and everyone stays informed.
Financial decisions aren't one-time events. We provide resources, updates, and check-ins so you stay confident as life changes.
Either way, we have a place for you. Many Canadians come to us through their financial advisor. Many advisors rely on 49Maple for planning support, coordination, and additional perspective.
Already have an advisor you trust? Excellent. We're happy to join your village and provide additional support behind the scenes. Your advisor remains your primary relationship, and we add specialized expertise where it's helpful.
Connect with us →New to all of this? We can help you build your village by connecting you with the right professionals for your specific needs. No pressure, no predetermined solution. Just clear guidance from people who genuinely want to help.
Start a conversation →Whether you're a Canadian looking for guidance or an advisor looking for a collaborative partner, we'd love to hear from you. Reach out and let's start a conversation.